About Us – like97, Pakistan's Online Gaming Platform

Who We Are

like97 started with a straightforward observation: most online gaming platforms available to players in Pakistan were built for other markets and adapted poorly — currency conversions that obscured what you were actually spending, payment methods that didn't work reliably with local mobile wallets, and customer support that operated in time zones far removed from Pakistan Standard Time.

like97 was put together specifically to fix those things. The platform supports PKR end-to-end, meaning deposits, bets and withdrawals are all in the same currency without any hidden conversion layer. JazzCash, Easypaisa, Raast and standard bank transfers are all supported natively — not as afterthoughts bolted on later, but built into the platform from the start.

The game library on like97 has been assembled with Pakistani preferences in mind. Sports betting on like97 covers cricket heavily — Pakistan Super League (PSL), T20 internationals, bilateral series and domestic tournaments — alongside football and growing esports markets. The casino section offers slots, live casino tables and bingo. Whether you're watching a PSL match and want to add some interest to it, or you're looking for a late-night slots session after work, like97 has something that fits.

like97 is for adults. The platform is designed for players who understand they're engaging in entertainment that involves risk. We don't promise guaranteed wins or make claims that are designed to mislead. What we do offer is a stable, organised and honest platform where your balance is always in PKR, your withdrawals process reliably and the games work as advertised.

Built for Pakistan, Focused on Pakistan

Every product decision at like97 is made with Pakistani users as the reference point. Payment methods, game selection, bet sizing in PKR, sports coverage prioritising cricket — these aren't features added to serve a global audience. They're the foundation.

FOUNDATION

like97 Is Established

The platform is founded with a clear focus: deliver a properly localised online gaming experience for players in Pakistan, starting with PKR payments and cricket betting as the two core pillars.

GROWTH

Slots & Casino Expansion

The slots and live casino sections launch, extending like97 beyond sports betting. The game library grows to hundreds of titles from established software providers, all accessible in PKR.

MOBILE

Dedicated App Launch

The like97 mobile app launches for Android, optimised for Pakistani network conditions. The app brings faster load times, push notifications for odds changes and a cleaner mobile betting experience.

TODAY

500+ Games, Four Categories

like97 now covers sports betting, slots, live casino and bingo — with ongoing additions to the game library and regular promotional campaigns built around PSL, T20 tournaments and major cricket events.

What like97 Offers

Six things that define the like97 experience for players in Pakistan.

Full PKR Support

Your entire like97 experience — from the moment you deposit to the moment you withdraw — runs in Pakistani Rupees. No currency conversion, no exchange rate surprises, no ambiguity about what you're spending or winning.

Local Payment Methods

like97 supports JazzCash, Easypaisa, Raast, bank transfer, debit and credit cards, and mobile wallets. These aren't added as a workaround — they're the primary deposit and withdrawal infrastructure on the platform.

Cricket-First Sports Betting

PSL, T20 World Cup, bilateral series, domestic cricket — like97 covers the matches Pakistani fans actually follow. Pre-match and live betting markets are available across major international and domestic fixtures throughout the year.

500+ Games Across Categories

Slots, live casino, bingo and sports all under one login. like97 doesn't ask you to maintain separate accounts for different game types. One registration, one balance, one withdrawal method for everything.

Responsible Gaming Tools

Deposit limits, session time reminders, cooling-off periods and self-exclusion options are all available in your like97 account dashboard. These tools are designed to be easy to find and use, not buried in settings menus.

Optimised for Pakistani Networks

like97 is performance-tuned for the connection speeds common across Pakistan's 4G and home broadband infrastructure. Games load quickly, live betting markets update without significant lag, and the mobile app is lightweight by design.

Our Values

like97 operates according to a small number of principles that shape every part of the product — how the platform is built, how promotions are structured and how player concerns are handled.

These aren't marketing statements. They're operational commitments that you can verify through your own experience using the platform. If like97 doesn't deliver on them, we want to know.

like97 is an entertainment platform for adults aged 18 and above. Play within your means, set a budget before you start and use the responsible gaming tools if you need them.

Transparency in promotions. Every bonus on like97 comes with clear terms — wagering requirements, eligible games, expiry periods. We don't hide conditions in footnotes or use language designed to confuse.
Reliable withdrawals. When you request a withdrawal on like97, it processes. We understand that the ability to get your money out quickly and without friction is non-negotiable for players to trust a platform.
Honest game information. RTP figures for slots are accurate and displayed for each title. We don't inflate them or cherry-pick numbers. If a game has high variance, that's communicated clearly so you can make an informed choice about where you play.
No unsolicited pressure. like97 does not use aggressive re-engagement tactics designed to get you back on the platform when you've chosen to take a break. If you've set limits or requested a cooling-off period, those settings are respected.
Security of your account. Your like97 account data and transaction history are protected. We use industry-standard encryption and account verification processes to keep your information and balance secure.
Adult platform only. like97 is strictly for players aged 18 and above. Age verification is part of the registration process and we do not market to or accept registrations from underage users.

The like97 Team

The people behind the platform — product, operations, support and technology.

Product Team

Platform & UX

Responsible for the overall like97 experience — game lobby design, navigation, onboarding flow and the mobile app. Every change starts with how it affects Pakistani players specifically.

Support Team

Player Assistance

The like97 support team handles account queries, payment issues, game disputes and responsible gaming requests. Available around the clock via the platform's live chat and help centre.

Trading & Odds

Sports Betting Markets

Manages the sports betting markets on like97 — setting lines for cricket, football and esports, monitoring live events and ensuring competitive odds across all available markets.

Technology Team

Infrastructure & Security

Keeps like97 running — platform uptime, payment gateway integrations, data security and the performance optimisations that make the platform responsive on Pakistani mobile networks.

like97 is a relatively lean operation by design. Keeping the team focused means decisions get made quickly and the product stays close to what Pakistani players actually want rather than drifting toward features that make sense for other markets. When you reach the like97 support team, you're talking to people who work specifically on the Pakistan product — not a shared regional support centre handling multiple brands.

Responsible Gaming at like97

Online gaming is entertainment. It's supposed to be enjoyable, and for the majority of like97 players it is. But it involves real money and real risk, and like97 is committed to being straightforward about that rather than glossing over it.

The responsible gaming tools available on like97 are practical and easy to access. You can set a daily, weekly or monthly deposit cap directly from your account dashboard. Once set, the cap takes effect immediately and can only be increased after a mandatory waiting period — this prevents impulsive decisions during a losing session from undoing limits you set when you were thinking clearly.

Session time reminders let you set an alert for how long you've been active on the platform. The self-exclusion option lets you close your like97 account for a defined period if you need a break. These features exist because we think a platform that makes it easy to spend money but difficult to stop is not operating in good faith. like97 tries to operate in good faith.

If you're finding that your gaming habits are affecting other parts of your life — your budget, your relationships, your work — take that seriously. Use the tools on like97, take a break, and if needed speak to someone. The Responsible Gaming page on like97 has more detail on all available options.

Responsible Gaming Page

18+ Platform Only

like97 is strictly for adults aged 18 and above. Age verification is required as part of registration. If you are under 18, do not register or attempt to use the platform.

Set a budget before you play. Decide how much you're comfortable spending in a session before you open a game — not during it. Treat gaming as entertainment spending, not as a way to generate income.
Watch the time. Short rounds and continuous play can make it easy to lose track of how long you've been on the platform. Use like97's session reminder tool to get an alert after a set period.
Don't chase losses. A losing run doesn't make a win more statistically likely. If you're down and tempted to bet more to recover — stop, close the app and come back another time with a fresh budget.
Use self-exclusion if you need it. The like97 self-exclusion tool is available in your account settings and takes effect immediately. There's no shame in using it — it's there for exactly this purpose.

Built for Pakistan — like97 Is Where Local Players Come to Play